Social Media Manager
Main Duties and Responsibilities:
Set social media strategy that takes the main marketing strategy and the business teams’ objectives into account
Responsible for mentoring the social team and sharing social knowledge with the full team.
Spearheading the execution and implementation of the social media strategy
Set the brands’ messaging pillars & tone of voice for Company/products.
Responsible for growing all of Company’s social media pages/communities across the social platforms which includes Twitter, Facebook, YouTube, Instagram, Periscope, etc.
Overlook social media trends, audience behavior, and listening tools along with conducting competitive analysis studies
Devise a continuous social media competitors’ monitoring system to ensure that the organization is ahead of the competition
Responsible for social media marketing and communication campaigns, and coordinating with the business team to be in line with their overall marketing strategy
Set the social strategy, brand tone, and content calendars.
Define the overall CRM guideline for responding to customers inquiries on social media platforms that will be implemented by the team
Defining the monthly content calendar for the social media team
Defining the year-long content roadmap for the social media team
Ensuring the social media team is publishing content in a timely manner. Example: Posting updating during matches
Devise the right KPI metrics that the company should be measuring and set the proper listening tools and monitor them on a timely basis to live up to the set objectives.
Identifying customer response to content posted on social media and provide this feedback accordingly to the content team
Responsible for achieving social media KPI’s set by the business team such as likes, followers, etc…
Implementing social media search engine optimization strategies
Building a social media team that can meet the strategy and business requirements. This involves hiring, training, and managing resources
Responsible for implementing an optimal response mechanism for customer complaints as well as reporting and flagging those issues to the business team
Producing weekly/monthly reports on performance, moderation statistics, issues, outcomes ,and possible solutions
Coordinating with the content team to ensure that published content items are quickly posted to the relevant social media channels
Devising acquisition and engagement strategies across the full platform spectrum of Company & all its products.
Monitor and coordinate for brand health check reports.
Coordinate and monitor stakeholders’ social channels and own brand presence.
Devise a social crisis management response model.
Degree in Marketing, Social Media Marketing, Journalism, desirable.
Skills and/or Certifications:
Knowledge of the Social Media Marketing strategies
Content Marketing, Social Media advertising
Must be a Saudi National
8-10 years Marketing/Social Media experience
Must have strong Social Media platforms experience in the following: Twitter, Facebook, YouTube, Instagram, Periscope
Social Media Management, Content Creation, Social Media Marketing, Management of Social Media accounts for Sports Publishers.